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We solve complex challenges across five core areas, using the right combination of design thinking, biomimicry, and AI for each problem.

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Products & Services Innovation

Leading innovation projects from scope through concept development, anchored in human insight and desirability.

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  • New products and services from concept to launch

  • Human-centred research and insight generation

  • Triple Helix methodology - integrating human, nature, and AI intelligences for sustainable, resilient solutions

Customer Experience (CX)

Transforming chaotic customer journeys to reduce friction and accelerate delivery, creating better experiences for customers while improving operational efficiency.

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  • Customer journey mapping and experience design

  • Removing friction points that frustrate customers and slow delivery

  • Redesigning interactions that drive satisfaction, loyalty, and conversion

  • Research and testing with real customers to validate changes

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Process & Operations Improvement

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Optimising operational and service systems through insight-driven redesign, improving speed, efficiency, and alignment across teams and functions.

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  • Reviewing existing systems to identify opportunities for simplification and improvement

  • Designing new operating models informed by customer and employee insight

  • Process mapping, optimization, and service system redesign

  • Implementation support to ensure adoption, alignment, and measurable results

Strategy & Brand Development

We help organizations chart bold direction and build distinctive market positions—from business strategy to brand creation. Combining rigorous analysis with creative thinking, we bring the courage to make decisions that matter.

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  • Strategic planning

  • Marketing strategy

  • Brand positioning and differentiation strategy

  • New brand development and brand reinvention

  • Marketing planning processes

  • Proprietary Spider Web Method (in BETA) - building resilience and adaptability into strategic planning

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Building capability

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Building adaptive capability in teams - learning to respond and thrive in changing environments. In so doing, transforming organisational culture and mindsets.

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  • Proprietary training courses in human-centred design and biomimicry, and soon our Triple Helix methodology

  • Run bootcamps and deliver training globally

  • Custom programs tailored to organisational needs

  • Action learning on live projects 

  • Knowledge transfer enabling teams to innovate independently

  • Culture and mindset transformation 

What's your challenge or opportunity?

Does your business need help creating a growth strategy and innovation road map?

 

Do you have a brand struggling for relevance?

 

Have you identified an opportunity area but don't know how to capitalise on that and go after it?

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Get in touch and let's see how we can help you.

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This website is currently being rebuilt using biomimicry principles to demonstrate functional nature-inspired design. The new site will showcase how biological intelligence can improve user experience—a live example of our methodology in action.

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