What we deliver
We help leaders solve complex challenges across brand, product, customer experience, process, and service innovation - while building your team's capability to sustain the approach.
Innovation
New products, services, and customer experiences - using human-centred design, biomimicry, and AI.
Strategy & Brand
Business strategy, brand development and positioning, marketing planning - combining rigorous analysis with creative thinking.
Operations
Redesigning processes and systems for efficiency, reduced costs, and better experiences.
Culture & Capability
Building adaptive capability, transforming mindsets and embedding innovation skills.
"Pia's biomimicry innovation model brought a fresh perspective — sparking a flurry of new ideas!"
Innovation Commercialisation Manager, BlueScope
Trusted Among Industry Leaders
Since 2009, solving complex innovation challenges across finance, FMCG, energy, health, hospitality, sustainability, and NGO sectors. Our 96% client return rate reflects our collaborative approach, including 6+ year preferred supplier relationships with several multinational organisations.
What Our Clients Say
Our clients say working with us feels refreshingly different and is rewarding – professionally and personally. Explore what they have to say.
Consumer Insights Manager
Cereal Partners Worldwide, Australia
"The projects they have run have been extremely well structured and challenged the team throughout.
6th Sense is who we turn to when we need innovation now. They generated a raft of great insights that we could mine together to create great NPD that has now hit the market. Best of all is the enthusiasm and energy they bring to every project - I don't know how they do it!"
Head of Customer Advocacy
St George Bank, Australia
"Working with 6th Sense is so refreshing - the team's enthusiasm, energy and can do attitude is infectious.
They know when to pace and when to push, which keeps the sessions fun whilst maintaining a strong focus and energy. Their passion and authenticity sets 6th Sense apart. A sense of fun whilst maintaining a strong outcomes focus enabled a great partnership to develop our design thinking capability and resulted in work which was connected both internally and externally. Their passion and authenticity was real and immediately applicable."
Feral by Design Podcast
Where nature’s genius meets human chaos.
Feral by Design is a double Signal Award-winning Australian biomimicry podcast created and hosted by Pia Williams. Through storytelling, humour and human insight, Pia explores real biology, investigates biomimicry in action, and applies nature’s design principles to develop original product and process concepts, practical methods and new ways to solve human problems.
Some episodes investigate remarkable real-world biomimicry. Others put it into practice, developing original concepts and frameworks from the biology itself. Short, playful and grounded in real science, Feral makes biomimicry practical, relatable and surprisingly useful.
Feral by Design has won two 2026 Signal Awards, including the Listener’s Choice Award, voted for by listeners worldwide.
2026 Signal Awards: Double Winner
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Silver Winner + Listener’s Choice Winner
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Listen wherever you get your podcasts, or click below:
